Juvenes JC
In Belgium, it is common that every city has its own youth center. It is a place where young people can meet and participate in a variety of activities, for example playing table football or pool, have parties, play board games, watch concerts or take part in workshops.
The youth center from Zele, Belgium, asked me to make them a new branding, to go with the new redesign of their premises and to embellish the outdated branding they had.
For the concept of the logo, I got inspiration from the coat of arms of Zele, which hasn't been used that much anymore lately. I took the outline of the coat of arms to use it as a frame for some funky typography. Juvenes is a place where you can be creative, be yourself, party, get to meet different people, be together and have a good time. That's why every letter in the logo is different in it's own way. Everyone, regardless of their race, belief or gender should feel like they're welcome here.
